Okay, Wet N Wild just released their new collection of eyeshadow quads and eyeliners to the stores and I came across them this evening at a local Walgreens. However when I came home to get more information about these new goodies, and there wasn’t any mention of the new eyeshadows on the site. In fact, the Wet N Wild site is now just promoting their mineral foundation that came out last summer! WTF?!?

Wet N Wild isn’t the only company that has this problem. Prestige Cosmetics also does not update their website either. Prestige is still promoting their Lash Matrix mascara as their newest product. That particular product came out OVER A YEAR AGO! How wrong is that? Since then, Prestige has released many different items and collections ranging from new lipglosses to new eyeshadow collections and more mascaras. But you wouldn’t know that if you browsed their website.

Milani Cosmetics is also guilty of not updating their website. Their “What’s New” page is showing all the new products that are being released in February and March… 2007. The Runway Eyeshadow palettes STILL haven’t been put onto the website. And as every beauty buff knows, those came out over a year ago.

So can anyone explain to me why these companies, have not put in the time to update their sites? They pay for these sites, and the purpose of said sites is to promote their new products, and yet nothing. Fortunately not all brands take this attitude when it comes to the internet. NYC Color is actually quite good at keeping their site updated with their newest collections, which makes it easier to decide on what you want to look at before you head out to the store.

Does this practice of not updating websites annoy the piss out of anyone else? Hit me up in the Comments with your opinion.